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SEGA Explaines Greenlit for Sonic Movies
11 Oct 2022 By Eva Ara�jo (Web correspondent)
We can't possible imagine how hard it is to make a movie. Not only in a pratical way but also egarding paperwork. One of the most important things are the rights to a story or a character.
SEGA is the company that created the Sonic The Hedgehog games that first introduced us to the character.
In a recent interview - translated - SEGA Senior Executive Toru Nakahama, explained why the company greenlit the movies that starred Ben Schwartz, Jim Carrey and James Marsden:
"We had talks about making a Sonic movie because of Sonic Mania in 2017. Despite Sonic not being initially overly popular in America, he seemed to have rapidly gained popularity. At the time, Sonic was in an odd situation where parents were well aware of who he is, whereas children may or may not know him. So it was easy to imagine that if a Sonic movie came out, this would be a great opportunity for Sonic not only to be known to many generations, but also to areas where Sonic may have never been well known especially considering that movie promotion budget far exceeds that of a video game. I thought it was worth joining in to invest in creating a 'Hollywood blockbuster.' I can remember initially hearing comments such as 'So many game-based movies have flopped,' and 'Isn't he caught in some sort of scam?'. However, with SEGA Sammy Holdings starting, the spirit of taking on new challenges aligned very well with the movie production. It reminded me of the SEGA spirit of 'trying new things.'"
They were right. The games had up's and downs in the last few year but the movies have put Sonic in a new spotlight, bringing new generations and families together.
We couldn't be happier for that.
We at JCO will keep you updated as more news come.
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